How to Do Market Research

There are two ways to conduct market research: do it yourself, or hire someone else to do it for you. If you plan to go the DIY route, here’s how:

It’s typically easier to start with your secondary research. Look for research reports, case studies in your industry, and leading publications.

Primary market research requires a different approach to gathering intel. You’ll need to conduct the research yourself. There are many ways you can do this:

  • Customer surveys: These can happen via email, through feedback or survey forms on your website, or polls.
  • In-depth customer interviews: One-on-one telephone or video-chat interviews with customers.
  • Customer reviews: See what people are saying about your brand, your products, your competitors, and similar products.
  • Focus groups: Hire an agency to conduct in-depth research via focus groups.
  • Sales records: Take a look back at the customer and sales information you already have available.
  • Employees: Ask sales associates for their findings on the floor, whether it’s commonly asked questions from customers or observations in customer behavior

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